Psychology of Gambling

Infographic developed by Injury Free Nova Scotia, 2015. Used by permission.

Electronic gambling devices are designed based on a deep understanding of human psychology and how to manipulate human behaviour. The psychological principles (such as a variable-ratio reward system) work on everybody, since the designers of the machines capitalize on understanding how the brain functions and how motivation and behaviour can be guided. This is done with no disclosure to the public as to the techniques used so that citizens are unable to make an informed choice about their involvement with these devices.


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